Chapter 1


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Chapter 1: An Introduction to the Sociology of Popular Culture

Chapter 1 broadly introduces readers to the field of the sociology of popular culture. It opens with an examination of Donald Trump as a pop culture president. The chapter offers a definition of popular culture and connects pop culture to the topics of media and identity. 

Chapter Sections

  • Pop Culture President
  • Losers, Strangers, and Freaks
  • Defining Popular Culture
  • Functions of Popular Culture
  • Research Questions and Arguments
  • Mass Media Matrix
  • Matrix of Identity
  • Typology of Pop Culture Adaptation
  • Field Guide for Analysis
  • Wrap-up
  • Resources

Keywords (defined in glossary)

  • Freak
  • Popular Culture
  • High Culture
  • Folk Culture
  • Mass Culture
  • Culture
  • Commercial Culture
  • Formation
  • Reception
  • Cultural Object
  • Production
  • Creation
  • Consumption
  • Interpretation
  • Cultural Diamond
  • Reflection Theory
  • Tool kit
  • Oligopoly
  • Vertical Integration
  • Horizontal Integration
  • Diagonal Integration
  • Corporate Interlocks
  • Federal Communications Commission
  • Culture Industry
  • Matrix of Domination
  • Intersectionality
  • Representation
  • Stereotype
  • Privilege
  • Conspicuous Consumption
  • Conformist
  • Innovator
  • Anomie
  • Ritualist
  • Retreatist
  • Rebel